The Whole Resale Transaction Cycle on One Platform!

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Verified Exclusive Assets • Immersive Marketing • Secure Escrow • True Market Price

Executive Summary

belmazad.com is Egypt's leading end-to-end digital platform for verified properties sold through Public & Private Auctions, direct Make-an-Offer sales, and AI-powered buyer acquisition. We connect developers, institutions, brokers, and high-net-worth sellers with qualified buyers through immersive listings, transparent market-price discovery, and escrow-backed settlement with the National Bank of Egypt—cutting risk and time-to-sale.

The Entire Journey

  • Verified Inventory
  • Immersive Decision Data
  • True Market-Price Discovery
  • Escrow-Backed Closing

Founders

  • Mahmoud Farahat

    Mahmoud Farahat

    Founder & CEO
    Professional Experience

    25+ years of leadership experience in real estate and technology, including senior roles in design, project management, construction, and operations. Previously, CTO at Orascom Development, Dubai Properties, Damac, SODIC, KKAID, Forbes, and led several startups in Egypt, Miami and Dubai.

    Academic

    M.A in Architecture & Urban Design - Miami, Florida, USA. B.A in Architecture & Urban Design - Miami, Florida, USA.

  • Omar Dewey

    Omar Dewey

    Co-Founder & CCO
    Professional Experience

    23+ years of experience in real estate, including roles as Head of Sales at CITY EDGE, SODIC, and TRAVCO. Founder of six concepts in the food and beverage industry and two startups in technology and hospitality. Currently serves as Chief Operating Officer at INERTIA Properties.

    Academic

    Bachelor's degree in Business Administration, specializing in Hospitality and Restaurant Management, from Denver University, USA.

Today's Market Problem

Real estate in Egypt isn't broken in one place. It's broken everywhere. From the first listing… to the final handshake… the transaction falls apart in the gaps. Different players. Different incentives. Zero alignment. And the buyer and seller pay the price.
  • 1. You can't trust the listing

    Most listings online are not inventory. They're bait. Posted by brokers who don't control the asset. Duplicated everywhere. And often not even real.

  • 2. You can't see what you're buying

    Even when the property exists the bigger fear remains: "Is the ownership clean? Are the documents legit? Will a claim appear later?" That's not due diligence. That's a guess.

  • 3. Price discovery is broken

    Sellers live in one universe: hope, emotion, inflated comparables. Buyers live in another: risk, fatigue, and distrust. Negotiation drags for months.

  • 4. Even after agreement, closing is still risky

    Who goes first? Money or title? Commissions get questioned. Paperwork delays pile up. Fear returns. Most deals die. The rest close far from true market value.

The Belmazad Advantage: Four Pillars of Success

We built belmazad.com to answer each failure directly. One by one. End-to-end.
  • 1. Verified. Exclusive. Real.
    1. • Real inventory
    2. • Legally verified
    3. • Transparent upfront
    4. • Exclusive to us
    5. • No fake listings. No duplicated assets.
  • 2. Decision-grade listings
    1. • Full structured data
    2. • Professional photography
    3. • Video tours and AI-enabled 360° walkthroughs
    4. • AI-enabled VR tours
    5. • When people can truly see the asset… they decide faster
  • 3. Real market price discovery
    1. • Buyers compete openly
    2. • Demand reveals the true price
    3. • Sellers see campaign reach + live results in real time
    4. • Both sides walk away satisfied
    5. • Just fair market value
  • 4. Escrow-backed closing with NBE
    1. • Secure settlement with National Bank of Egypt
    2. • No "who goes first" fear
    3. • Protected transactions
    4. • Cutting risk and time-to-sale

Strategic Marketing & Engagement

To maximize exposure and buyer engagement, we develop bespoke marketing campaigns featuring high-impact creative assets. We craft localized messaging to resonate with cross-border audiences across Egypt, the GCC, and beyond.
  • Immersive 360° VR Tours

    Allow buyers to explore every detail of the property from anywhere in the world.

  • Cinematic Video Ads

    Capture the property's essence and lifestyle with professional video production.

A Proven Track Record of Success

  • 67%

    AUCTION SUCCESS

    Across all implemented digital auctions.

  • 8B

    SIGNED PIPELINE

    EGP total asset value contracted for sale.

  • 40-50%

    VALUE UPLIFT

    Higher value achieved vs. traditional sales methods.